The University is mandated to develop human resource for the economic and social development of rural people; and develops and disseminates rural technology. The broad vision of the University is to develop human resource for promoting activities related to socio-economic development of rural community and to improve quality of life of deprived masses through purposeful education in multidimensional field. The University has a mandate to evolve, promote and impart knowledge and skill to overcome the emerging challenges, create confidence among the rural community and make the use of recent advances in the field of higher education for spiritual and social transformation of rural people.

The message is embedded in the emblem of the University in the form of ‘Padukas’. The motto of the University is the village is the universe in miniature. It also focuses on the problem solving action research and transferring the viable technologies to answer problems confronted by the rural majority.